Designing Businesses

Create business value through design As creatives, we believe in the value of design. But to amplify its visibility and impact, we need to integrate our creative practices with the objectives of the business. This design leadership training helps creatives at all levels develop basic business acumen and perspectives that apply directly to their day-to-day responsibilities. It’s an extremely accessible workshop that helps participants understand common business terms and acronyms and make the connection between business and design. An understanding of business basics can accelerate a design career from day one and is an essential requirement for operating at the executive level. What you’ll learn Why do designers need to understand the business? What’s a P&L (and why should I care)? How does a business leader think about creating value? What’s the difference between strategy and tactics? How do I align with my organization’s business strategy? How do I convince the business to focus on user needs? How do I communicate the impact of design quality? How can I use design to create impact in the business? Why should I care about business metrics? How do I influence leaders? Who it’s for Any creative leader or manager looking to shape their team or organization's culture. This includes brand design, product design, research, and content strategy. All industries and backgrounds welcome.